How Hawaiian Surf Culture Conquered the World. Master surf filmmaker Jack McCoy ventures into a new realm with his latest breakout feature. This is not a surf movie, it is a film about surfing’s deepest roots: in the subconscious; in ancient lore; in the craft of surfboard building; in man’s perpetual quest for a joyful relationship with the natural world. In eleven interwoven chapters, today’s leading surfers are linked to those who came before, for a deeper appreciation of what it means to be a surfer and the soulful underlying power of modern surf culture. This is a big picture of a memorable story, beautifully told. It is a film about feeling good to be alive…and it will make you feel good.